1:1 Coaching Program

Built for the man who is done settling for a smaller version of himself.

Most men know what they want and what they are capable of. The problem is a belief running underneath it all that quietly decides what you actually do. We go to the root, then build the body, the structure and the daily accountability that make the change stick.

Book Your Discovery Call See how it works
1:1
Live belief work
Custom
Training and nutrition
Daily
Coach feedback
100%
Money back guarantee
The Real Problem

You are not lazy. You are running the wrong programme.

You have read the books. You have set the goals. You have had the motivation. And somehow you keep ending up in the same place. That is not a discipline problem. That is a belief problem. And beliefs do not change through more information.

Lindsay Keane, founder of Built To Lead
Lindsay KeaneFounder, Built To Lead
Why I Do This

I know the cycle because I lived it.

Where I was

Partying, drinking and anxious all the time, watching precious time slip away. I saw myself as a man who had let himself go.

The turning point

I had an anxiety attack at work. I hated my life, and for the first time I saw that I was the one destroying it.

What changed

Somatic breathwork showed me I could shift from anxious to grateful in minutes. That proved the belief that I was not good enough was only a story, and a story can be rewritten. I made a plan, controlled where my energy went, built a strong body, did really hard things, studied meditation, the mind and neuroscience, and stayed consistent.

Where I am now

I run two businesses, lead teams, have fought in a pro boxing match and host breathwork and meditation classes. I am with the woman of my dreams, stronger in mind and body than ever, and driven by purpose. I help men because I am a man who pulled himself out of the cycle. I found what works, went all in, and now I help other men do the same.

2 BusinessesFounder
Pro Boxing FightCompetitor
Breathwork & MeditationClass host
What Is Inside

Six things working together.
One man changing.

Every part of the program is built to change who you are at the root, then give you the structure to live it out every single day.

🧠
Subconscious reprogramming and belief work

We find the exact beliefs running your life, uncover where they were born, and replace them with beliefs that make success the natural outcome. Live, on your calls.

🌬
Meditation and breathwork

Calm your nervous system and step into your dream identity in a way you feel in the body, not just think. This is where the deep change gets anchored.

🏋
Custom training and nutrition

A training plan and nutrition plan built around your goals, inside a one of a kind training app. Your body is part of the program.

📐
Structure

Your goals, habits, dopamine detox and daily non negotiables mapped out and installed before your first call ends, so you are never relying on motivation.

👁
Accountability

We read your submissions every day and respond with voice notes. Every call is informed by your real data, so there is nowhere to hide and always someone in your corner.

❤
Emotional intelligence

Learn to notice what you feel, name it and respond instead of react. Your daily scorecard and journal train this skill every single day.

The Program

Three phases.
One transformation.

Twelve weeks. Three phases. Each one builds on the last, until the man you were is no longer the man showing up.

01
Phase One
Reset
Weeks 1 to 4

The noise that has been hijacking your mind gets cleared. You stop reacting and start observing.

02
Phase Two
Rebuild
Weeks 5 to 8

This is where the real work happens. The specific beliefs quietly running your life are surfaced, examined and replaced.

03
Phase Three
Lead
Weeks 9 to 12

You start taking action from a completely different internal state. Not trying harder. Operating differently. It finally feels natural rather than forced, in your business, your relationships and your health.

Always In Your Corner

This is not a course.
It is a team behind you.

Most programs give you a login and wish you luck. Here, support shows up every single day, week and month you are in it.

Always on
Every day

A coach in your corner. Your daily work is read, tracked and answered by us.

Hands on
Every week

Personal voice notes and brotherhood challenges that keep your momentum building.

Face to face
Every fortnight

A 60 minute 1:1 call with us, prepared in advance and built entirely around you.

Together
Every month

Live group coaching with the whole brotherhood, open to every current client.

All of it included. Coaching, the app, your custom training and nutrition, the community and a 100% money back guarantee. One program, everything in one place.
The App

The coaching happens every day. Not just on calls.

The Built To Lead portal is a purpose built coaching app on your phone. Everything in your program lives here, tracked, visible and working between every call. We read your submissions and respond. You are never coaching yourself alone.

📋
Daily Scorecard A daily reflection we read and respond to with a voice note. No other coaching program tracks your inner state every single day and responds to it.
🧠
Belief Work System A dedicated belief excavation and tracking system built in. Surface, reframe and resolve the beliefs running your life in one place.
📓
Journal with AI Decode Write your entry and run it through The Decode. AI that reads between the lines of what you write and reflects back what is actually happening beneath the surface. Built, trialled and tested by real clients.
🎯
Vision and Goals Your 5 year vision across every life pillar and quarterly goals with sub goals. A complete personal development architecture in one app, not spread across five different tools.
✅
Habit Tracker and Streak Daily non negotiables tracked with streak psychology that builds identity over time. One platform. One login. Everything that matters in one place.
Custom training and nutrition

Your body is part of the program. So we build it around you.

Every client gets a training plan and a nutrition plan built for their goals, delivered inside a one of a kind training app. No generic PDFs. No templates. A plan made for you, tracked every day, and adjusted by us as you progress.

Your training

Built for strength, size or lean muscle
  • A plan built around your goals, mapped out week by week
  • Every exercise, set, rep range and rest time laid out for you
  • Log every set, reps and weight, right inside the app
  • Suggested weights each week so you keep progressing
  • Progress photos and weekly training summaries
  • We see every session you log and adjust your plan when it needs it

Your nutrition

Built around your goal and how you actually eat
  • Daily calories and macros calculated for your goal
  • A full meal plan with recipes and prep times
  • Built around your food preferences, dislikes and meals per day
  • Tick off meals and watch your macros fill through the day
  • A weekly shopping list built from your plan, ready to copy
Why it matters: a strong body backs a strong mind. When your training, your food and your belief work all pull in the same direction, the change stops being something you force and becomes who you are.

The reason most men do not change is because nobody is watching.

When you know someone who genuinely cares about your growth is paying attention to how you are showing up, something shifts. You stop letting yourself off the hook. You start becoming who you said you wanted to be. That is what real accountability does. It is not pressure. It is proof that someone believes in what you are building.

Why This Works

Five reasons this is different
from anything you have tried.

Most coaching changes your behaviour. This changes what is underneath the behaviour. Here is why that distinction matters and why this program works when other things have not.

01
It works at the belief level. Not the behaviour level.

Every other program teaches you what to do differently. This one changes what you believe about who you are. When the belief changes the behaviour follows automatically, without willpower, without forcing it. That is why the results last. You are not managing yourself. You are becoming someone different.

02
The coaching is backed by real daily data.

We do not walk into your calls guessing how you have been. We read your daily scorecard data, your belief work progress, your habit compliance, your training and your journal entries before every session. We know where you are before you say a word.

03
One app. Everything you need. Nothing you do not.

Belief excavation, AI journalling, habit tracking, vision and goals, your custom training and nutrition, daily accountability and coaching communication, all in one place. Built, trialled and tested by real clients. Nothing else is designed for the man doing this level of work.

04
We have done this work ourselves.

We are not teaching theory. We have run this exact excavation process on our own beliefs, our own identity and our own lives. When we sit across from you and ask the hard questions, we know what the experience feels like from the inside. That is not something you can fake and clients feel the difference immediately.

05
It is specific to you. Not generic to everyone.

Most mindset coaches give you a framework and let you apply it yourself. We find the exact belief running your specific life and dismantle it with you live on a call. Your belief questionnaire, your excavation, your reframe, your installation plan, your training and your nutrition. Nothing is templated. Everything is built around the specific programme your subconscious has been running and what it will take to replace it.

100%
The Guarantee

Follow the program. See results. Or get every dollar back.

We are confident in this process because we have seen what happens when a man does the work. So if you follow the program and do not see results, you get a 100% refund. No games. All we ask is that you show up, and your portal data shows us that you did.

The Fine Print

Full refund eligibility requires completion of a minimum of 80% of the following, as recorded in the BTL portal:

  • Daily scorecards
  • Assigned training sessions
  • Weekly check ins
  • Habit tracking
  • Daily belief practice

Plus attendance at all scheduled coaching calls and submission of the end of program reflection.

Refund requests must be submitted within 7 days of program completion, with portal data reviewed to confirm eligibility.

Investment

Choose your program.

Both programs include the same core experience and the full guarantee. The difference is time, depth and how many beliefs we work through together.

3 month intensive
The complete transformation. Fast, focused, permanent.
Investment discussed on your discovery call
  • 6 fortnightly 1:1 coaching calls (60 minutes each)
  • Full BTL portal access for 3 months
  • Full customised training and nutrition plan
  • Daily scorecard reviewed with voice note responses
  • 2 beliefs excavated and installed live on calls
  • Complete RESET, REBUILD and LEAD module library
  • Brotherhood community access
  • Monthly group coaching call
  • End of program transformation report
  • 100% money back guarantee
Apply for This Program
Most Chosen
6 month deep dive
For the man who wants to go further and sustain it.
Investment discussed on your discovery call
  • 12 fortnightly 1:1 coaching calls (60 minutes each)
  • Full BTL portal access for 12 months
  • Full customised training and nutrition plan
  • Daily scorecard reviewed with voice note responses
  • 4 beliefs excavated and installed across the program
  • Additional goal architecture review
  • Complete module library and resources
  • Brotherhood community access
  • Monthly group coaching calls throughout
  • End of program transformation report
  • 100% money back guarantee
Apply for This Program

Discovery call required before enrolment.

Not ready for a call yet?

Start with the free Belief Discovery

Answer 31 honest questions and get a personalised report on the beliefs that may be running your life. Free, private and it takes about 15 minutes.

Take the Free Belief Discovery

The man you are capable of being is waiting.

Every day you wait is another day you spend operating from a belief that was never yours to begin with. Book a call and let's find out if you are ready.

Book Your Discovery Call
Follow the program. See results. Or get a 100% refund.